Step by Step Guide to Starting a Wedding Photography Business

wedding photographyThinking of starting your very own photography business? Then, you are in the right place. We all know that arriving at this decision to be your own employer must no have been easy. You must have taken a lot of actors int consideration before committing yourself to the prospect of owning your own business.

As such, it would only make a whole lot of sense if you sought for direction on how to go about it. In this article, we will be taking a look at the practical steps you need to take to get your business off and running on its feet. They are:

  • Registration

For your business to be considered as a legal enterprise, you need to ensure that the name and the service being offered are registered with the relevant government body. Registration of the name of your company help you protect it legally from problems that may arise. These problems can vary from anything like misuse of business name by criminals, tax problems etc. If you do not know how to go about registering your business, contracting the services of knowledgeable attorneys would be wise. Although you can expect them to charge a certain fee for any assistance rendered.

  • Equipment

Now that you have your business name already registered, the next thing you need to look at is creating the right setup. You cannot have a business without the necessary tools to accomplish the purpose of it. Since you will be rendering a service of capturing the image of couples on their special day, then you will need to buy photography equipment. Everything from cameras, flashes, studio lights, laptops, storage devices etc. You do not have to get everything at once if you are working on a tight budget. You can always sit down and rank the tools according to their order of importance and buy them based on this.

  • Website

Since you are just starting out in the business of wedding photography, something you need to consider is your visibility and how to attract clients. There are various ways to go about gaining clients from getting referrals from friends to visiting networking events. However, can you always rely on word of mouth and your physical presence to sway individuals to patronize your service? The answer is no! This I where owning a website becomes important.

Most times, when individuals require a certain service, the internet is often their preferred mode of gaining a solution. With owning a website, you can attract traffic from interested individuals. Ranking on search engines also improves your visibility. The higher the visibility you have, the higher the chances you have of converting sales leads to actual customers. That means, relying on referrals will not be your only means of gaining new clients.

To understand more about running a business or other important aspects you need to look at to ensure your business operates in the right manner, the best thing to do would be to visit wedding photography www.markquinnphotography.com.

Everything You Need to Know About SEO for Photographers

SEO for photographersHave you ever wondered why certain websites seem to show up in the first pages of search engines? If you type a search query such as SEO for photographers into a search engine like Google, you are bound to see multiple results. These results that turn up are as a result of varying resources having the information you need. Google then makes use of certain criteria to determine the results that should rank first and other positions.

So, this may very well explain the reason why the website you dedicated hours to create content for and design for the public is currently ranked number 100 on search engines. This does not necessarily mean that the content you have hosted on your site is bad. It may actually be an indication that there are certain things you are not doing right. The fact that you do not have a good ranking on a popular search engine such as Google means that traffic to your site will be greatly affected.

Therefore, you need to polish your website by improving everything from the image load capacity to the use of tags among others. Below, we have listed out some tips to help you with this. They are:

  • Always Backlink

When talking of backlinks, it is important to note that quality is better than quantity. A link of an authority site on your website is bound to do you more good than several links from mediocre sites. Having dodgy sites serve as backlinks on your page may actually end up doing you more harm than good as search engines like Google penalize websites for this. Now, as a photographer, the opportunity to make use of backlinks for your website is presented to you on a platter. Think about it. You already work with several vendors from florists to planners. Why not link to those sites?

  • Content should be for target audience

When talking of SEO for photographers, another thing you need to bear in mind is the fact that your website should be created with the whole intention of educating your audience. You are a photographer so your content should be about the services you offer and how they can be of use to the couple getting married. A wedding photographer with a website should have content aimed at the audience of wedding couples or those interested in taking the plunge. Generic content will not target your readers to your customers. You need to identify their need and make use of your content to provide a veritable solution.

  • No duplicates

Once upon a time, a lot of websites had similar contents on them. What the owners would do to differentiate the content was change a few keywords and upload the changed content on a new page. This may have worked in the past but with the upgrades made to search engines, this can no longer be done without repercussions from Google. You can decide to create content on the same topic just make sure you do it in a whole new way to avoid it coming out as duplicate content.

For more on seo for photographers, visit http://www.photoproseo.com